Date: June 3, 2024
Client: Salesforce
Case: World Tour Essentials Helsinki
Venue: Musiikkitalo, Helsinki
In June 2024, Wolttigroup transformed Helsinki Music Centre into Salesforce’s very own amusement park. A brilliant concept deserves an equally brilliant execution.
At the door, visitors were greeted by Astro. The raccoon dog, is one of Salesforce’s most beloved mascots, and there are more of them: characters that business leaders, sales professionals and software developers line up to hug like kids at a theme park.
Salesforce is a CRM platform whose users and developers form a tech community. They are salesblazers, and proud of it. The mascots are part of a virtual learning environment called Trailhead. That’s also the essence of the events — sharing experiences and learning from one another.
Salesforce’s marketing concept is in a league of its own. It culminates annually in global gatherings, the largest of which is Dreamforce in San Francisco, which draws 40,000 professionals. In June 2024, Wolttigroup brought this world tour to Helsinki.
”The best and most impactful event in all of Northern Europe.”
–Ed Thompson, Market Strategist, Salesforce
Wolttigroup brought the event into the heart of the city — away from exhibition halls and traditional venues. We wanted the Music Centre, and we got it — a location often considered nearly impossible to rent. At the same time, the visually striking concept was naturally combined with music. Conducting the opening concert was none other than Einstein, Salesforce’s AI character.
Salesforce events are learning journeys not only for sales and customer relationship professionals but also for marketers. If anyone knows how to use events as a marketing tool, Salesforce does — and does it well.
This kind of approach both challenges and inspires an event agency. A meticulously crafted theme park is, without a doubt, the most exciting seminar we’ve ever been part of. The result was visually stunning — something truly different from your average tech event.
In the world of Salesforce, something technical and rational is transformed into something playful and unique. The company offers a platform — an inspiring playground. It’s the customers and partners who make Salesforce what it is.
Totally different, too, is the emotion with which customers throw themselves into the tech company’s game. At the Music Centre, the atmosphere felt more like a revival meeting than a business event.
Despite the fireworks, the event’s goal wasn’t just entertainment — it was about commercial results. The Helsinki event brought in 1,700 attendees and generated over 1,000 leads for Salesforce, valued in the millions.
