We reach our target group with targeted messages on digital channels, where the results of implemented marketing efforts can be directly measured. What do we need major business events for anymore?
Technology and communication tools are developing, but it is difficult to replace human encounters with anything else. Experience is a globally growing trend in marketing communications, which is considered to be exceptionally powerful as a method of growing
marketing and business operations. In the era of marketing automation, the role of an event that creates emotional connections is even more important than before.
What are the guidelines of the future of organising major business events?
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