Beauty and entrepreneurship. These are the elements that make up Oriflame. We sparked the flames further and set up a partner event dripping with glamour.
Oriflame’s cosmetics retailers are independent partner entrepreneurs. The annual event is an important tool for building the community and engaging partners. In fact, it is the most important sales promotion campaign of the year, the success of which is measured in money.
The event rewards the best sellers, but even gaining entry requires success. The competitive setting and expectations for the event were boosted through a strong marketing campaign. The results started to become evident long before the event.
“A calm way of working. A confident feeling throughout the planning process. You took the kernel of an idea, produced an amazing end result and provided surprises with out-of-the-box ideas.” – Customer feedback
The realm of the cosmetics business is beautiful but often fairly predictable. This time, the focus was on bold and surprising visual aspects. The partially unreal Universe created by Wolttigroup took the atmosphere of the event to the next level and kept the day going until the small hours.
Where the daytime programme was spiced up with make-up shows, product presentations and workshops, the evening revolved around the participants themselves. Instead of formal dress, the participants donned masquerade costumes and threw themselves into party mode like nobody’s business.
When the Semmarit male choir ended their show by lifting signs indicating that it was time for the ladies to pick the dance partners, it was clear that the magic of the event had enchanted everyone and all those present had experienced something very special together.
Over the course of the day, the rate of sales was record-breaking. This was the main thing but seemed like a sidenote in the middle of the celebration.
