Customer: Posti
Event: Sales100
Date: 28–29 January 2025
Location: Sokos Hotel Pier 4, Helsinki

Sales100 was much more than a sales kick-off. It turned Posti’s new strategy into a shared experience—with results that speak for themselves.

How well can an employee event generate measurable business impact? The answer is a lot: Posti’s Sales100 is a prime example of how an employee event can be transformed into both an act of brand-building and a measurable growth engine. By the end of the year, the event had generated €400,000 in additional sales.

Sales100 was the first event in Finland, Sweden and the Baltics organised under a single Posti brand, and also the first time the new CEO and the entire sales organisation came together. The main objective was to roll out the strategy, with a focus on sales and accelerating growth across all countries.

Held at the new Pier 4 hotel in Katajanokka, the event offered inspiring content, high-profile speakers, wellbeing activities and entertainment—but at its core was sales.

The “Sales Storm” concept, designed by Wolttigroup, was based on the model known as a Sales Blitz. This refers to a short, intensive sales sprint, with its energy driven by the fact that all 150 participants focused on the same objective at the same time.

A dedicated app was developed to power the Sales Storm, allowing every call, lead and meeting to be tracked in real time on a leaderboard. The impact was immediate and significant. After just two hours, the scoreboard showed over 1,000 customer contacts, more than 600 conversations, and over 300 follow-up meetings booked. The atmosphere was electric.

Sales100 succeeded where few employee events do: it turned strategy into a shared experience. Sales growth, a cornerstone of the new strategy, did not remain just talk—it became concrete action. Even better, the operating model lived on and 93.5% of participants found the event highly beneficial. “Power hours” within sales teams and leaderboard tracking continued in daily work, strengthening sales routines and collaboration across borders.

In addition to sales, the event emphasised the idea of One Posti. Working together built team spirit, trust and pride across countries and organisational boundaries. Not only salespeople picked up the phone—the CEO and top management joined in as well.

Sales100 demonstrated that, at its best, an employee event can be not only inspiring but also a direct driver of business performance.

Sales100 didn’t just build culture—it delivered results.