We didn’t set out to imitate others, but designed a stand that looked like Steerprop.
Leading shipping operators from all over the world gathered at the Nor-Shipping trade fair. For Steerprop it was important to show up convincingly, as a credible company among the bigger ones.
We didn’t set out to imitate others, but designed a stand that looked like Steerprop. While others preferred white and blue, we used four-colour images. While others left their booths open, we built a cube. The company’s story was put up as boards on the wall, for easy communication. And just like that, the ice was broken, people stayed and enjoyed.
”We were thinking different!” – Ninni Arion, Wolttigroup
