The importance of encounters grows
In a world fragmented into millions of messages, the importance of human encounters and genuine experiences grows. People want the messages directed at them to touch and speak to them. In most companies, the significance of genuine encounters is not properly understood yet. Making experiential marketing a central part of your strategy can offer an enormous competitive advantage and a chance to stand out in the marketplace. At Woltti, we are experiential marketing experts and we will help your company create successful encounters!
Experiential marketing is a part of the marketing toolbox
Experiential marketing is an important part of the modern marketing toolbox. Studies show that purchase decisions are made based on emotions, and as the number of options increases, the importance of emotions grows. A good brand engages its customers with the brand by creating a desired image of the company and by arousing emotions in its customers. Experiential marketing creates the strongest emotional imprint, and it offers the most effective way to engage customers with the brand.
Brand experience has no channel
The brand experience of today is an omnichannel experience, or rather, it is not tied to any specific channel. The experience needs to function everywhere, at every encounter and at every event. The brand needs to create lasting emotional impressions, to touch, and to be genuine.
Experiences are even more important today, as the millennial generation is nearing their forties. They and the people who are younger than them live in a different world: one that is more transparent, more touching, more fragmented and more digital. They are looking for more just and fairer ways to consume and live. In marketing, brands and companies should passionately seek for ways that touch and shake the consumers of today and the future.