Experiential marketing

The importance of encounters grows

In a world fragmented into millions of messages, the importance of human encounters and genuine experiences grows. People want the messages directed at them to touch and speak to them. In most companies, the significance of genuine encounters is not properly understood yet. Making experiential marketing a central part of your strategy can offer an enormous competitive advantage and a chance to stand out in the marketplace. At Woltti, we are experiential marketing experts and we will help your company create successful encounters!

Experiential marketing is a part of the marketing toolbox

Experiential marketing is an important part of the modern marketing toolbox. Studies show that purchase decisions are made based on emotions, and as the number of options increases, the importance of emotions grows. A good brand engages its customers with the brand by creating a desired image of the company and by arousing emotions in its customers. Experiential marketing creates the strongest emotional imprint, and it offers the most effective way to engage customers with the brand.

Brand experience has no channel

The brand experience of today is an omnichannel experience, or rather, it is not tied to any specific channel. The experience needs to function everywhere, at every encounter and at every event. The brand needs to create lasting emotional impressions, to touch, and to be genuine.

Experiences are even more important today, as the millennial generation is nearing their forties. They and the people who are younger than them live in a different world: one that is more transparent, more touching, more fragmented and more digital. They are looking for more just and fairer ways to consume and live. In marketing, brands and companies should passionately seek for ways that touch and shake the consumers of today and the future.

Our versatile know-how consists of

  • Experiential design
  • Marketing campaign integration
  • Promotion marketing
  • Product launches and openings
  • PR events and publicity
  • Digital engagement
  • Engagement design

Our other Services

Digital services & videos

Videos, presentations and other digital content are outstanding tools to affect emotions. We at Wolt will help you illustrate important messages and tell stories with the help of digital content and channels.

Internal communication

The best tool for affecting emotions are events. A well-organised event as a part of change management pays for itself in satisfied employees who will eventually lead to satisfied customers.

Event production

At the core of every event is the client. What touches them, what makes them say wow? An impressive event doesn’t just happen. Good planning is the key to a successful event.

Concepts & strategy

With events, people’s emotions can be affected even more efficiently than via television, but without strategic thinking, your efforts are haphazard.

International events

A single contact person who takes care of everything related to organising an international event on your behalf makes daily life substantially easier. We at Woltti have planned and organised hundreds of international events in almost every part of the world.

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