AMPRIS – a media stunt like no other

AMPRIS was Prisma’s best product launch of all time and was awarded the best launch event at the 2017 Evento Awards

Best product launch

AMPRIS was Prisma’s best product launch of all time in its own product category. The concept was built around a large media stunt that piqued the interest of the Finnish media and public figures. The idea was revealed at the event, and AMPRIS changed back to PRISMA in almost real time in all the media that had been included the product marketing.

Brand marketing at its best

AMPRIS was experiential brand marketing at its best and it was awarded the best launch event at the 2017 Evento Awards.

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