DNA <3 Jolla - the funniest queue

DNA and Jolla joined forces with an unique collaboration to launch the new Jolla smartphone.

Unique collaboration

DNA and Jolla joined forces with an unique collaboration to launch the new Jolla smartphone. DNA has been involved in creating the Jolla phone from the outset.

The first Jolla was sold at the event

This collaboration resulted in the launch of the first Jolla phone. We implemented the “Funniest queue” event in November 2013 in Helsinki. The world’s first Jolla smartphone was also sold at the event.

Contact Us


    Read More

    Experiential marketing

    Experiential marketing creates the strongest emotional imprint, and it offers the most effective way to engage customers with the brand.

    Event production

    At the core of every event is the client. What touches them, what makes them say wow? An impressive event doesn't just happen. Good planning is the key to a successful event.
    Reference

    AMPRIS – a media stunt like no other

    AMPRIS was Prisma's best product launch of all time and was awarded the best launch event at the 2017 Evento Awards

    Reference

    A genuine GoT experience awarded first place at the Evento Awards

    Woltti's launch of the sixth season of the Game of Thrones TV series took first place in the 2017 Evento Awards' promotions/launches category.

    Reference

    A new MTV – for experiences

    We utilised solid MTV content, the biggest names within the entertainment industry, innovative event structures and modern technology

    Reference

    IBM Watson Summit – an entire city

    The IBM Watson Summit 2017 flagship event concept has been hyped all the way to IBM Europe and USA

    Reference

    MONI – parties for the chosen few

    At its core, the concept is a platform that offers investors and startups the chance to meet and network in a casual environment.

    Reference

    IF – Risk Management Day renewal

    For the first time in the history of the event, the participants' estimate of value-creating content exceeded the customer's goals.

    Reference

    The gift that will keep on giving in the future

    Finnish technology company Wärtsilä wanted to strengthen its brand image as a modern and digital company to honour Finland's centenary.

    Reference

    Paroc – surprising product marketing

    Paroc wanted to combine its products with the Lahti FIS Nordic World Ski Championships 2017 in a surprising and exhaustive manner.

    Reference

    The Veikkaus sauna – a place to dream

    Veikkaus wanted to increase awareness of Lotto amongst youth. They wanted to create a campaign that...

    Reference

    NOR-SHIPPING 2015 & Wärtsilä 31

    The campaign drew a lot of attention in the industry and won the best product launch award at the 2015 Evento Awards.

    Reference

    SuomiAreena mobile application

    The customer's objective was to create an improved SuomiAreena event experience.