DNA <3 Jolla - the funniest queue

Unique collaboration

DNA and Jolla joined forces with an unique collaboration to launch the new Jolla smartphone. DNA has been involved in creating the Jolla phone from the outset.

The first Jolla was sold at the event

This collaboration resulted in the launch of the first Jolla phone. We implemented the “Funniest queue” event in November 2013 in Helsinki. The world’s first Jolla smartphone was also sold at the event.

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