DNA <3 Jolla - the funniest queue

Unique collaboration

DNA and Jolla joined forces with an unique collaboration to launch the new Jolla smartphone. DNA has been involved in creating the Jolla phone from the outset.

The first Jolla was sold at the event

This collaboration resulted in the launch of the first Jolla phone. We implemented the “Funniest queue” event in November 2013 in Helsinki. The world’s first Jolla smartphone was also sold at the event.

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Experiential marketing

Experiential marketing creates the strongest emotional imprint, and it offers the most effective way to engage customers with the brand.

Event production

At the core of every event is the client. What touches them, what makes them say wow? An impressive event doesn't just happen. Good planning is the key to a successful event.

AMPRIS – a media stunt like no other

AMPRIS was awarded the best launch event at the 2017 Evento Awards


A genuine GoT experience awarded first place at the Evento Awards

A genuine experience by combining digital experiences and real life activations


A new MTV – for experiences

The core idea was to create an MTV experience for the event visitors


IBM Watson Summit – an entire city

The event concept has been hyped all the way to IBM Europe and USA


MONI – parties for the chosen few

THE party that everyone wants to join


IF – Risk Management Day renewal

A successful event made even better


The gift that will keep on giving in the future

The Finland100 theme year inspired Wärtsilä


Paroc – surprising product marketing

Unique differentiation and warm service


The Veikkaus sauna – a place to dream

Veikkaus wanted to increase awareness of Lotto amongst youth.


NOR-SHIPPING 2015 & Wärtsilä 31

The campaign drew a lot of attention in the industry and won the best product launch award at the 2015 Evento Awards.


SuomiAreena mobile application

A better event experience with the help of an application