A successful event made even better
IF wanted to renew their most important Risk Management Day event of the year. This event has been organised successfully for many years and its target group includes those who decide on the insurance matters of large-scale businesses in Finland. The core of the renewal was to share information and to engage in active dialogue with the target group, based on the relevant themes.
Added value for participants
The 2014 IF Risk Management Day that we organised functioned as a starting point for a new kind of event concept. The objective of the event was to increase the number of participating senior management members and CFO’s and to create added value for the participants. The event offered the professionals plenty of intelligent content, leading risk management speakers, technical equipment and tailored mobile applications for communicating and data collection as well as a carefully designed programme and interaction situations.
The event was a huge success
Up to 62% of the participants were senior executives and financial managers. The overall rating of the event among the participants increased by 10 percent. For the first time in the history of the event, the participants’ estimate of value-creating content exceeded the customer’s goals.