A genuine GoT experience awarded first place at the Evento Awards

A genuine experience by combining digital experiences and real life activations

A free five-day Game of Thrones event functioned as the launch of a new viewing season and as a thank you to the fans of the successful series. The omnichannel interactive experience placed the guests into the series’ familiar views and it was possible to share the experience with friends on social media. Instead of traditional advertising, the marketing focused on social media shares.

The objective of the event was to create a genuine experience that was tailored to the fans. The concept combined digital experiences and activations that could be shared directly on social media. The event aimed to reach existing fans and to also create new viewers. The event surpassed all expectations.

A not-so-traditional campaign implementation

The campaign was implemented using not-so-traditional methods, such as guerrilla radio transmissions and by utilising different public figures in an impressive way. The event venue was a visible location with plenty of out-of-town visitors. The visitor numbers were exceeded threefold compared to the goals and the event experience turned out to be a hot topic in the media.

The launch was the winner of the 2017 Evento Awards

Woltti’s launch of the sixth season of the Game of Thrones TV series took first place in the 2017 Evento Awards’ promotions/launches category. Different types of promotional and launch events participate in this series. The most important thing is that the event has managed to increase brand awareness or introduced customers to a completely new product.

Contact Us


    Read More

    Experiential marketing

    Experiential marketing creates the strongest emotional imprint, and it offers the most effective way to engage customers with the brand.

    Event production

    At the core of every event is the client. What touches them, what makes them say wow? An impressive event doesn't just happen. Good planning is the key to a successful event.
    Reference

    The gift that will keep on giving in the future

    The Finland100 theme year inspired Wärtsilä

    Reference

    Paroc – surprising product marketing

    Unique differentiation and warm service

    Reference

    DNA <3 Jolla - the funniest queue

    Unique collaboration

    Reference

    The Veikkaus sauna – a place to dream

    Veikkaus wanted to increase awareness of Lotto amongst youth.

    Reference

    IBM Watson Summit – an entire city

    The event concept has been hyped all the way to IBM Europe and USA

    Reference

    MONI – parties for the chosen few

    THE party that everyone wants to join

    Reference

    NOR-SHIPPING 2015 & Wärtsilä 31

    The campaign drew a lot of attention in the industry and won the best product launch award at the 2015 Evento Awards.

    Reference

    AMPRIS – a media stunt like no other

    AMPRIS was awarded the best launch event at the 2017 Evento Awards

    Reference

    A new MTV – for experiences

    The core idea was to create an MTV experience for the event visitors

    Reference

    IF – Risk Management Day renewal

    A successful event made even better

    Reference

    SuomiAreena mobile application

    A better event experience with the help of an application