The event concept has been hyped all the way to IBM Europe and USA
Say no to traditional PowerPoint presentations
The IBM Watson Summit was the 2017 flagship event with approximately 1,700 top ICT experts. We started planning the concept together with IBM with the objective of figuring out a way of showcasing IBM’s products, solutions and services for the attendees in a truly concrete way, without utilising traditional PowerPoint presentations!
A city built around artificial intelligence
The end result was the city of Watson, an experience built around IBM’s artificial intelligence. The city was built together with IBM’s business partners at their own stands. Case and best-practice discussions were organised at central locations in the city. The event concept has been hyped all the way to IBM Europe and USA; it also raised the event’s commercial potential threefold compared to previous years.