The campaign drew a lot of attention in the industry and won the best product launch award at the 2015 Evento Awards.
The bar was set high
Events are often quite subdued within the Maritime and Energy market industries, and generally, there are no major event innovations or differentiations. However, Wärtsilä set the bar high and we headed to Oslo to create something different.
The result drew a lot of attention
Our solution was an integrated campaign that combined a progressive trade fair stand and an impressive product launch that was open for the public with experiential marketing and a digital campaign. The campaign drew a lot of attention in the industry and received excellent media coverage. It also won the best product launch award at the 2015 Evento Awards.