Ideas

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Are you an effective sponsor?

Are you an effective sponsor?

Sponsorship can be an effective way of reaching your audience in a relevant manner. The most important thing is doing…

Your event needs a responsibility strategy

Your event needs a responsibility strategy

Responsibility: why not organise your event more responsibly, if you can? Corporate events are irreplaceable and unique for both personnel…

Only two things are constant: people and change.

Confidence in business partnerships is built through personal encounters

In this world, only two things are constant: people and change. While a tad cliché, this really sums up why…

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Zalando relies on brand experience

Zalando relies on brand experience

In 2015, European e-commerce giant Zalando bought a local inner-circle fashion exhibition called Bread & Butter and converted into an…

8 tips on reducing event costs

8 tips on reducing event costs

Decreasing the costs of events takes skill. How do you lower costs without diminishing impact? Here are 8 tips on…