Unique differentiation and warm service
Paroc wanted to combine its products with the Lahti FIS Nordic World Ski Championships 2017 in a surprising and exhaustive manner. The objective was to create an activity for the company’s customer groups, improve their social media reachability and improve brand awareness in the target group and media in a unique and warm way.
A sauna that combines know-how and mood
Paroc built the championships a sauna that combined the company’s core know-how and casual Championship vibes. The sauna was open for the Championship audience and Paroc’s customers throughout the games. Social media played an important role in this campaign. We reached more than 160,000 people on social media and the media visibility was worth 16.9 million within Paroc’s market area.